Market Gap Survey and Analysis - Council Endorsement

The final Market Gap Survey and Analysis document was endorsed by Council on June 14, 2023 by the following motion:

THAT the Market Gap Study by urbanMetrics Inc., dated March 24, 2023, be approved, in principle.

AND THAT staff use the Market Gap Study as a guiding document for future studies, programs, and policies as they relate to business development in the Town of Penetanguishene.

AND FURTHER THAT changes to the operating and capital budgets be brought forward during the future budget deliberations for Council consideration.

AND FURTHER THAT the Market Gap Study Action Plan be received for information and discussion.

AND FINALLY THAT staff be directed to include as part of Council's consideration and priorities within the forthcoming strategic plan the creation of a branding strategy.